Phygital Sales


The use of the QR code is a revolution that is advancing day by day in the Latam region. Among the reasons for the success of QR codes are their low costs, security, and relatively easy adoption possibilities for the population. In line with the above, Nokia decided to innovate in the Retail industry, using WOW. A solution that allowed him to interact directly with the consumer at the Point of Sale through a QR code and which in turn allowed him to achieve greater capillarity and efficiency in the use of his resources. The impact of Covid-19 on the global economy is severe, far-reaching and affects the entire business world, and the Retail industry is no exception. Solutions with this technology target various industries that seek to provide consumers with a tailored service and simplify their purchases.

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