The use of the QR code is a revolution that is advancing day by day in the Latam region. Among the reasons for the success of QR codes are their low costs, security, and relatively easy adoption possibilities for the population. In line with the above, Nokia decided to innovate in the Retail industry, using WOW. A solution that allowed him to interact directly with the consumer at the Point of Sale through a QR code and which in turn allowed him to achieve greater capillarity and efficiency in the use of his resources. The impact of Covid-19 on the global economy is severe, far-reaching and affects the entire business world, and the Retail industry is no exception. Solutions with this technology target various industries that seek to provide consumers with a tailored service and simplify their purchases.
What Is WOW?
It is a solution that facilitates and optimizes communication between the brand and the consumer through a consultation chat that will be managed by sellers in order to offer a different experience to the buyer, both in the physical and digital world.
WoW allows generating greater capillarity of the sales force in all POS through its geolocation intelligence. One of the main attributes of this solution is that it provides the buyer with the ease of obtaining information about the brand's products online and the possibility of personalized attention with optimal response times, while, on the company side, allows sales executives to provide good customer service in a parallel and efficient way.
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